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OLA 2018: Graphic Design for Library Marketing
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Graphic Design for Library Marketing

Tuesday, April 24, 2018
1:30 PM – 2:30 PM
Diplomat Room

A well-designed poster or flyer can go a long way toward the success of library marketing. In this session, we will go over some basic design theory and discuss tricks that can be used in a variety of software platforms. We will also discuss how to best utilize the skills of your library staff, including how to recruit help from creative staff members and how to communicate with graphic designers. Librarians don't need to be master artists to produce compelling images for their libraries!

Presented by: Casey Lowry
Sponsored by: Marketing Committee
Areas of interest: Marketing, Technology

Casey LowryCasey Lowry is the Collection Services Librarian at East Central University. Before coming to ECU in 2016, she worked at the Edmond Public Library for 5 years, where she helped create numerous digital and physical displays for the library. She has recently put her eye for design and tech savvy to good use in her work with ECU’s Library Outreach Committee and OLA’s Marketing Committee. Although not formally trained as a graphic designer, Casey has a passion for advocating elegant visual composition and tasteful font choice in library marketing materials. She received her MLIS from the University of Oklahoma and has a BA in Film Studies from the University of Tulsa.

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