JSYK -- FAQ
(Frequently Asked Questions)
What is the JSYK campaign?
The Just So You Know campaign is a
state-wide Marketing Plan to reposition and heighten the library's
visibility within the community, to create greater awareness of
the library's resources/services/programs, to enhance the value of
the library to ensure the sustainability of public and private
financial support, and to promote use of the library.
What
is the philosophy behind this effort?
The idea behind this effort was to
create a flexible, adaptable, state-wide marketing campaign for
all types of
Oklahoma
libraries through which the efforts of each indirectly benefit
all.
Who
can be part of the campaign?
Any member in good standing of the
Oklahoma Library Association may use the elements of the campaign
to promote library programs and services locally.
Who
developed the campaign?
The Just So You Know campaign was
developed by the Public Information Office of the Pioneer Library
System for use within its three-county service area. The Pioneer
Library System holds a trademark on the slogan and the component
design elements.
So,
how did this become an OLA campaign?
The Oklahoma Library Association has a
License Agreement with the Pioneer Library System which allows OLA
and its members to use the campaign elements to promote library
programs and services within the state of
Oklahoma
.
How
do I use it?
The visual elements of the JSYK
are available to download from the online OLA Toolkit. Guidelines
for using the elements are detailed in the Style Guide which is
also available in the Toolkit. When you download a JSYK element
the first time, you will be asked to agree to the policies in the
Member’s Trademark License Agreement between you and OLA. You
may then use the campaign slogan and design elements in any of
your products and publications that promote your library in the
state of
Oklahoma
.
Does
OLA care how I use the materials?
Yes and no. If you are using the
elements as part of your in-house or local promotions, OLA trusts
you to use them appropriately. If you are using JSYK elements on
materials that will be seen by the general public (a billboard,
for instance) or if you are producing materials that will be sold,
the Marketing and Communications Committee of the Oklahoma Library
Association needs to approve the use and design.
How
do I get approval?
Contact Gane Diers at gdiers@pls.lib.ok.us.
Why
does OLA need to know if I am preparing items for sale?
OLA will collect a royalty from
JSYK items that are sold directly through the OLA Store or
indirectly through it members.
How
do I get JSYK items for resale?
If
you purchase JSYK sale items through the OLA store, the royalty is
included in your purchase price. If you are purchasing these items
for resale, you may mark up your sale price as you see fit.
Members of the Marketing and Communications Committee will
be happy to assist you in ordering personalized JSYK materials
that you purchase via the OLA Store.
What
if I want to manufacture my own JSYK Materials, using my own local
vendors?
That’s fine. You will need to
have your design approved by Gane Diers and you will need to remit
a 5% royalty from your net sales to OLA.
Do
I need to do all that if I am giving the items away?
No. The collection of a royalty
applies only to items you manufactured for sale.
Do
I have the right to share these materials with others?
No. Only members of OLA have
permission to use these materials, and that permission applies
only to the promotion of library programs and services within the
state of Oklahoma.
What
do you mean?
For instance, if you are an OLA
member who is using the JSYK to promote your academic library on
your campus, that is fine. If the slogan or design elements are
picked up by other on-campus departments—the academic advisors,
for instance—to promote their services, they and you are in
violation of the Licensing Agreement.
What
happens in a situation like the one described above?
When you become aware of the
local situation, you should take steps to resolve the issue. If
OLA becomes aware of the infringement, it has the right to take
legal recourse.
What if I have questions or need help using the
materials?
OLA will sponsor workshops each
year to guide participants through the access and use of the
materials in the online OLA Toolkit. Specific questions or issues
can be addressed to members of the OLA Marketing and
Communications Committee via the OLA website.
