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OLA 2015: Customer Intelligence: Navigating the Library's Community Role
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Date: Wednesday, April 29
Time: 1:00 pm - 4:00 pm
Sponsor: Public Libraries Division (PLD)

The library specialists at OrangeBoy, Inc. will demonstrate how attendees can benefit from a new perspective on customer intelligence that goes beyond circulation statistics. Savvy libraries across the country are already benefitting by employing comprehensive customer intelligence from a wide variety of cardholder and organizational data sources into their decision making processes. The key organizational strategies we will discuss will help you increase customer loyalty, efficiently reach target audiences, and deliver outcomes that are valued by your community.

Attendees will learn how nationwide trends in mobility are impacting the relationships cardholders have with their libraries and what steps they can take to stay in step with local needs. Libraries will express their value to the community through quantifiable goal-setting and make customer-focused decisions with confidence and measure the results.

Clark Swanson, Chairman & Founder

Clark SwansonClark Swanson started OrangeBoy, Inc. in 1996 with the idea of employing applied mathematics to help clients realize their business goals. He has consulted with clients in a variety of industries, including financial services, health care, cultural and civic organizations, philanthropy, and retail. Currently, his practice focuses on monetizing market segmentations relative to the top and bottom line. Prior to founding OrangeBoy, Clark headed the Ohio Historical Foundation, the fundraising ally of the Ohio Historical Society. Clark worked in the Economic Research Division at the Federal Reserve Bank of Kansas City before joining the foundation.

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